My guest today is Peter Chernin, who’s had a Hall of Fame career in the entertainment business. Peter ran News Corp and Fox for fifteen years between 1996 and 2009 before co-founding The Chernin Group, which has become one of the leading investment firms in the consumer space. Along the way, he has also produced a number of blockbuster films, including Titanic, Avatar, The Greatest Showman, and The Planet of the Apes Trilogy. Please enjoy this wonderful discussion with Peter Chernin.
For the full show notes, transcript, and links to mentioned content, check out the episode page here.
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[00:03:06] - [First question] - Business and investing lessons from producing Titanic and Avatar
[00:06:44] - Defining great content and why James Cameron’s franchises have done so well
[00:10:26] - Contributing factors to box-office domination of pre-existing franchises
[00:12:56] - Tailwinds in his earlier career and identifying them in time to get behind change
[00:16:07] - Identifying Showcase was a subscription business early on, unlike broadcast businesses
[00:19:40] - Signals of passion and how powerful niche audiences can be
[00:23:24] - What a phony aggregator is and the slow dissolution of the middle market
[00:27:01] - The era of unbundling and direct relationships with superfans
[00:30:27] - Lessons learned from building Hulu
[00:34:29] - Working with Rupert Murdoch and qualities that separate him from the crowd
[00:37:07] - Defining what bravery means in a businesses sense
[00:39:22] - A movie he’s made in the past decade that he’s most proud of
[00:43:27] - The keys to being an effective partner to creative individuals
[00:49:53] - What exists today that may change the future landscape of media writ large
[00:52:19] - The kindest thing anyone has ever done for him